Bernard Dunne’s Bród Club is a motivational, inspirational multi-media campaign that seeks to talk to the “Gael” in each of us. It seeks to rekindle a sense of pride in the language and to turn that pride into something tangible whereby we will be inspired use the Irish we have, however much or however little that is. This appeal to our pride (our bród) is at the very heart of the campaign. The series exhorts people to join the Bród Club, an online social network that will connect like-minded people, locally and nationally, and give them access to a wide range of tools to help them use the Irish language. Former boxing World Champion Bernard Dunne fronts the campaign aided by a range of friends. The series is a national call to action – Be Proud Of Your Language – Use What You Have – Get Back On The Capall.

RTÉ One, 6 x 30′ series, 2012